Why Hire A Professional To Create AI Digital Marketing Strategy?
AI Digital Marketing Strategy Artificial Intelligence has empowered the whole process of marketing. The AI-incorporated digital marketing tools are incurring better results than the old techniques. It has taken over every process that involves and requires technical support. It requires less human energy and time to perform and complete any task assigned through commands. AI has improved the way data is gathered, analysed, and stored. It has also changed the way digital advertising & campaigns are designed and executed to promote a brand online worldwide. You can hire a professional digital marketing agency Vancouver, Canada to upgrade your way of marketing the business online in the European Market. AI Marketing Strategy is an authentic initiative taken by all the successful Chief Marketing Officers (CMOs) worldwide. It has enhanced the quamlity of results while reducing the time factor, cost, and effort. As per the research conducted, around 60% of CMOs have already started practising AI as an integral part of their marketing plan. “Barnum” is one of those highly upgraded digital marketing agencies in Canada. Some interesting facts show that AI has a 38% impact on innovation, a 45% impact on efficiency, and a 50% on productivity. However, the biggest impact is that it has reformed the planning and execution of the marketing strategy. How To Create an AI Digital Marketing Strategy? AI-driven digital marketing strategy formation process needs the presence of smart IT brains with innovative vision. Let’s discuss the process of creating an AI digital marketing strategy; 1. Current Marketing Strategy Analysis If you are already working on a marketing strategy to promote your business, then you need to analyse it deeply before working out an AI-driven digital marketing strategy. The study of the current market plan will help you to understand what has been lacking in the advertising and promotional activities of your business in the past years. If you are a new business firm, then you need to analyse all market conditions before planning the AI marketing plan. 2. Set Priority Goals Every business must set a goal before planning and executing any strategy. It will define your target market and audience. And you will also get to know where you need to focus more as a marketing professional. A target-centric digital marketing plan can motivate your team to achieve the specifically marked objective. 3. Make Use of Existing Data Artificial Intelligence learns through the available data, and it manipulates, stores, edits, and analyses the data. Thus, it is important to collect quality information, personal details, and data for your AI system to work efficiently for your business. AI can handle huge data without wasting your efforts and time, yet delivers more accurate results. 4. Choose AI Tools Smart developers have introduced hundreds of AI tools for overall business productivity and growth. For every productive and time-consuming process, you can use certain AI tools to produce high-quality results taking less time. Some AI tools are available for free and others are on paid basis. 5. Audience Segmentation Before making an AI marketing strategy, you need to do audience segmentation. This process helps a business to understand the demands, needs, requirements and wants of audiences. It will save you lots of time, and you can position your products and services in the right place. Audience segmentation helps businesses select the content tone they need to use to communicate the message impact fully. 6. Automation Of Marketing Campaigns & Workflows The best use of AI is to automate the marketing campaigns and workflow to reduce the time taken and enhance the outcome for the rapid growth of the targeted business. All the online advertising and promotional tasks can be automated by incorporating AI tools in the process. Bulk emails, messages, and social media posts can be managed through different AI tools and apps. And various tools can be used to record, store, nurture, and optimize the data. It will help the marketing team to focus on the major goal. 7. Testing & Optimization AI empowers complaining and online advertising for flawless implementation of what is decided and designed. But there is always a chance of an error or some mistakes, so AI testing tools help you improve all the online promotional activities such as; posters, banners, graphic presentation, audio/visual content and any other social media marketing tools. AI-operated A/B testing tools are highly trusted and productive for such tasks. 8. Analyse Actual Performance Once everything is done, and actual performance is recorded. The next step is to analyse the actual performance and compare it with the assumed parameters. The difference between actual performance and targeted one is called variation. It can be positive or negative as a result. Thus, after analysing the real performance of the AI marketing strategy, necessary changes should be initiated. 9. Reform Strategy & Improve Although the majority of business firms are practising AI-empowered marketing tools with the help of industry professionals like; “Barnum” is doing in Canada for its clients. However, some loopholes and errors can be expected in every process. At this point, reformation of the marketing strategy is felt necessary. Things can be improved, issues can be fixed, and problems can be addressed smartly before expecting the new strategic plan. AI-Driven Digital Marketing Tools AI has taken over all the operational tasks to boost the workforce and deliver results beyond expectations. You may find many effective AI tools to accomplish any task assigned. Let’s discuss some of the most commonly used AI-based tools. All experienced marketing professionals use these virtual tools to improve productivity, sales volume, profitability and Return On Investment. AI Tools For Routine Tasks Automation
- Canva – Canva is one of the most productive digital tools that help you create impactful official and innovative documents. You can work on endless templates and designs.
- Drift – Drift is an AI tool used as a Chatbot & lead nurturing asset that helps you grow sales.
- Google Ads – Google Ads is the most popular digital advertising platform that has a mass audience worldwide. It improves the online presence of your brand.
- HubSpot – HubSpot is a vast digital marketing tool that improves day-to-day business operations such as; bulk emailing, mass messaging, data management, and leads nurturing, etc.
- MailChimp – MailChimp is a smart AI tool that allows users to send bulk emails at once without wasting much time and manages all the official emails systematically.
- Zapier – Zapier is an innovative tool that helps to interconnect applications and platforms to store data and manage the lead generation process efficiently.
- Intercom – It is a smart messaging tool that manages customer engagement, onboarding, and automated support using Chatbot.
- Kissmetrics – It is an analytical tool that works on bulk customer data to analyse their behaviour and brand preferences.
- Zendesk – It is an AI tool for backend support that helps in customer interaction, automated reverts, and ticketing systems.
- Zoho Desk – Zoho Desk is a one-stop solutions AI tool that integrates all social media platforms and communication tools to improve regular operations.
- Blueshift – It is an elegant marketing tool that helps in audience segmentation, behavioural analysis, and multi-channel campaigning.
- Optimove – It helps to manage customer segmentation, automated campaigns, and analyse customer behaviour.
- Salesforce Marketing Cloud – It helps to analyse customer data, segment dynamic audiences, and shoot personalized promotional messages.
- H2O.ai – It is an AI tool that works on machine learning algorithms for financial forecasting and predictions.
- IBM Watson – It is a great AI tool that helps to predict business outcomes and customer behaviour and forecast market trends.
- Rapid Minor – It works on business forecasting and customer behaviour insights and builds predicted marketing models.
- Talkwalker – It is an AI tool that updates you about market trends for business promotion activities.
- Trendkite – It is used to analyse and predict market trends for building promotional strategies.